ICO fact-finding on data protection in adtech

About Digital Compliance Hub

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

There’s been a lot of noise recently around the use of personal data in adtech (advertising tech) including cases like the Google £44m fine from a few weeks ago, and not forgetting of course the Facebook/Cambridge Analytica scandal, so it’s probably no surprise that the ICO is launching a “fact-finding forum” where they’ll be inviting along representatives from the adtech industry to explore their concerns (or “themes” as the ICO put it).

There continues to be a lot of questions from privacy advocacy groups about how the big adtech firms are manipulating us and our personal data in a post-GDPR world. Whether this “fact-finding” by the ICO is in lieu of some of these complaints or anticipation of them is difficult to know, but the “themes” the ICO have highlighted as wanting to discuss at the forum are:

  • Transparency and personal data
  • The lawful basis for processing (as there are mixed views as to what lawful basis applies and when with adtech)
  • Security (particularly with the onwards transfer/sharing of personal data needed for adtech to function)

More details about the initiative can be found in this ICO blog.

Whatever the reason for the forum, we can expect guidance and information coming from the ICO in the months to come addressing these concerns and probably much more, so watch this space.

More To Explore

Eat. Sleep. GDPR. Repeat.

We live and breathe GDPR and ePrivacy compliance, so you don’t have too. Our GDPR UNLIMITED helpline is all about offering you help and support, whenever you need it most. As well as the unlimited helpline, you get up to 4 hours “hands-on” help each month, which we can configure to help you in anyway you need such as a GDPR review, or acting as your DPO.

As well as the unlimited helpline and hands-on help you get GDPR and privacy updates, access to our GDPR knowledge centre and webinars.

Unlimited email & phone support

Unlimited email and phone support. Email or organise a voice call as often as you need each month.​

Up to 4 hours "hands-on" help per month

We use these "hands-on" hours to do the GDPR work for you, such as reviews, acting as your DPO, checking DPIA, dealing with breaches, training your staff, etc. (Additional hours: £100+VAT per hour)

Online resources

Our Knowledge Centre gives you access to information, guidance, topic related guides and other tools to support your GDPR and PECR compliance

Updates, alerts & briefings

We provide updates and alerts and a monthly compliance briefing. You can either sign into the Knowledge Centre or sign up via email to receive an email every time we add a new update or alert

DPO services

Whether mandated or not we can act as your Data Protection Officer (DPO) and manage your day to day compliance

Webinars, workshops & training

Whether updates on the latest issue, workshops or team training, it's all included in your monthly retainer.

LIKE WHAT YOU'RE READING? join our email list

Sign up for monthly briefings and the occasional emails about our webinars and services

Want to know more about how we use your data? Check out our privacy policy