Money Supermarket fined £80k for email marketing breach

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Price comparison website, Money Supermarket, has been fined £80,000 by the ICO for PECR breaches.

They emailed millions of customers who had oped out of marketing messages, about some changes to terms and conditions and privacy notices, but included a section about reconsidering opting out of future marketing messages. Someone complained and the ICO investigated and reached the conclusion that the emails were a breach of PECR as the ‘signing up to marketing’ message was in itself, a marketing message.

The ICO said:

Organisations can’t get around the law by sending direct marketing dressed up as legitimate updates.

When people opt out of direct marketing, organisations must stop sending it, no questions asked, until such time as the consumer gives their consent. They don’t get a chance to persuade people to change their minds.

Emails sent by companies to consumers under the guise of ‘customer service’, checking or seeking their consent, is a circumvention of the rules and is unacceptable. We will continue to take action against companies that choose to ignore the rules.

You can read full details of the investigation on the ICO website along with their blog post about the case.

More To Explore

Eat. Sleep. GDPR. Repeat.

We live and breathe GDPR and ePrivacy compliance, so you don’t have too. Our GDPR UNLIMITED helpline is all about offering you help and support, whenever you need it most. As well as the unlimited helpline, you get up to 4 hours “hands-on” help each month, which we can configure to help you in anyway you need such as a GDPR review, or acting as your DPO.

As well as the unlimited helpline and hands-on help you get GDPR and privacy updates, access to our GDPR knowledge centre and webinars.

Unlimited email & phone support

Unlimited email and phone support. Email or organise a voice call as often as you need each month.​

Up to 4 hours "hands-on" help per month

We use these "hands-on" hours to do the GDPR work for you, such as reviews, acting as your DPO, checking DPIA, dealing with breaches, training your staff, etc. (Additional hours: £100+VAT per hour)

Online resources

Our Knowledge Centre gives you access to information, guidance, topic related guides and other tools to support your GDPR and PECR compliance

Updates, alerts & briefings

We provide updates and alerts and a monthly compliance briefing. You can either sign into the Knowledge Centre or sign up via email to receive an email every time we add a new update or alert

DPO services

Whether mandated or not we can act as your Data Protection Officer (DPO) and manage your day to day compliance

Webinars, workshops & training

Whether updates on the latest issue, workshops or team training, it's all included in your monthly retainer.

LIKE WHAT YOU'RE READING? join our email list

Sign up for monthly briefings and the occasional emails about our webinars and services

Want to know more about how we use your data? Check out our privacy policy