ICO fines FlyBe and Honda over direct marketing issues

Share This Post

The ICO have issued a couple of fines relating to direct marketing offences.

Of most interest will be the Honda fine. Honda contacted a number of customers via email to ask them if they were happy to receive marketing emails. ICO declared this a breach of PECR due to the fact the customers hadn’t consented to the use of their email in this way. Honda believed they were OK to do this as they were simply asking for consent, but the ICO reminds us all that if you don’t have consent at the point of collection of the email address you can’t just use the email address to seek that consent, as that is itself direct marketing.

This is a very timely manner with the GDPR’s consent rules. If businesses are thinking that they don’t have consent for all their data for marketing purposes, they can’t just email them to ask. As the ICO put’s it “Businesses must understand they can’t break one law to get ready for another.

More details of the fines here: https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/03/ico-warns-uk-firms-to-respect-customers-data-wishes-as-it-fines-flybe-and-honda/

More To Explore

Eat. Sleep. GDPR. Repeat.

We live and breathe GDPR and ePrivacy compliance, so you don’t have too. Our GDPR UNLIMITED helpline is all about offering you help and support, whenever you need it most. As well as the unlimited helpline, you get up to 4 hours “hands-on” help each month, which we can configure to help you in anyway you need such as a GDPR review, or acting as your DPO.

As well as the unlimited helpline and hands-on help you get GDPR and privacy updates, access to our GDPR knowledge centre and webinars.

Unlimited email & phone support

Unlimited email and phone support. Email or organise a voice call as often as you need each month.​

Up to 4 hours "hands-on" help per month

We use these "hands-on" hours to do the GDPR work for you, such as reviews, acting as your DPO, checking DPIA, dealing with breaches, training your staff, etc. (Additional hours: £100+VAT per hour)

Online resources

Our Knowledge Centre gives you access to information, guidance, topic related guides and other tools to support your GDPR and PECR compliance

Updates, alerts & briefings

We provide updates and alerts and a monthly compliance briefing. You can either sign into the Knowledge Centre or sign up via email to receive an email every time we add a new update or alert

DPO services

Whether mandated or not we can act as your Data Protection Officer (DPO) and manage your day to day compliance

Webinars, workshops & training

Whether updates on the latest issue, workshops or team training, it's all included in your monthly retainer.

LIKE WHAT YOU'RE READING? join our email list

Sign up for monthly briefings and the occasional emails about our webinars and services

Want to know more about how we use your data? Check out our privacy policy